Posts in Branding
Foster School of Business boldly brands their elevator!

The 'CHANGE' elevator intervention, envisioned by designers Kristine Matthews and Karen Cheng, both on the faculty at the University of Washington resulted in a unique collaboration between art and business—two distinctly contrasting disciplines. The result, a custom elevator installation that allow riders to reflect upon the dynamic relationship between business and change.

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How do Elevators Work

el·e·va·tor /ˈeləˌvādər/ noun

  1. a platform or compartment housed in a shaft for raising and lowering people or things to different floors or levels. "in the elevator she pressed the button for the lobby"

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Adobe Elevator Lobby Branding

Adobe graphics and branding were applied to the elevator lobby. The building is full of different companies, now when you arrive on the Adobe floor, you are welcomed with bold graphics! While graphic design is not new in the elevator industry, companies are beginning to leverage the unique and valuable space in and around elevators to better brand their physical environment. 

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