The Fleming in Hong Kong
The Fleming, Hong Kong,
Design project by Maxime Dautresme of A Work of Substance
A Work of Substance was tasked to redesign and rebrand The Fleming Hotel, originally opened in 2006. A new take on the architecture, interior, products, and identity transformed The Fleming into a 66-room boutique hotel that is a true reflection of Hong Kong.
Occupying a building from the 70s’, the hotel stands in Wan Chai close to Victoria Harbour front. The multilayered design concept draws inspiration from the location and history, leveraging Hong Kong’s maritime heritage and 70s’ industrial era to create a cultural, social and efficient character.
Ferry, a unique and elegant icon of Hong Kong’s past and present, became the foundation for every design detail, including the custom designed furniture and lighting. Nostalgia is further evoked by colours and scents: Carmine reds and bottle greens — hues seen on the hull of Hong Kong’s ferries, fishing boats, delivery trucks, and temples —and apothecary-inspired toiletries and custom aroma of sandalwood and amber notes, to deliver an authentic sense of place.
Our creative strategy was informed by an in-depth research process on international and local hospitality landscape and The Fleming’s clientele — business travellers. We found that in particular future business travellers expect increasing emotional experience with art and culture, as opposed to traditionally commercial trade-focused.