Louis Vuitton's Double-Helix Glass Elevator

Louis Vuitton Townhouse Elevator.jpg

Louis Vuitton joins the forefront of luxury retail spaces that celebrates level transition with a bespoke elevator experience. The brands new luxury boutique, a marvellous three storey “townhouse”, features a double-helix glass elevator and display that spirals through all three floors. A rotation in the conveyor belt configures the glass cab into a moving spiral display system.

‘The first impressions of the store are those of simplicity and modernity,’ says design director Gwenael Nicolas.. ‘In general, stores are very static – especially those in department stores. But here, we added an unexpected element that’s very site-specific. Customers leave with a smile.’